When you send emails, you want to know that your email list recipients will receive them, right? This is why the term "Deliverability" should be important to you. Good deliverability means your emails get where you want them to go. But how do they do this? One way is email authentication. Three members of activecampaign's deliverability team — hanna fray, patrick cappy, and david carriger — hosted a webinar on how email authentication can help improve your email deliverability rates. Sample 21 watch the webinar above or read the recap below to learn all about email authentication. What is email authentication? Email authentication consists of verifying whether a message is legitimate or illegitimate.
When you send email, mailbox providers (like gmail, outlook, aol, and yahoo) must identify whether the message is legitimate email sent by the owner of the email list domain name or email address. E-mail or spoofed e-mail sent by a spammer or phisher. This includes emails sent by esps like activecampaign. There are 3 established email authentication methods used to verify the identity of a sender:mail identified by domain keys (dkim) sender policy framework (spf) domain-based message authentication, reporting, and
compliance (dmarc)dkim (domain keys identified mail) dkim is a email list signature that any sender can apply to their emails. "It's basically a signature - like signing your name on a check - that you can apply to your emails so that when that message is sent and it gets to the recipient, they're going to look and say, let's see where that message came from. When they see a dkim signature for your brand domain, they'll say, 'okay, that's a match, let them through,'" says patrick. This signature makes it clear that the alleged sender of the message is actually the sender of the message. Any domain can be used as a signature