of the consumer and thus be able to offer it to them in the form of a product or service. In other words, all marketing actions aim to respond to one or more consumer needs in order to achieve a commercial exchange , which requires knowing the clipping path service potential customer in depth. Sales , on the other hand, is the act of selling . The term refers to the moment in which the brand manages to satisfy one or several needs of the buyer . It is an action in which both parties benefit, since the company obtains a benefit, usually economic, and the client manages to cover at least one need. It is clear
that both concepts are related and that one cannot exist without the other. Despite that, each one refers to a specific action within an entire commercial strategy. Marketing and sales: main differences Although marketing and sales are two concepts that are related, there are clear differences between them. 1. Objective Marketing focuses on the needs of the customer , which means that it carries out actions that allow it to get to know it and know what it needs or what it may need in the future. The ultimate goal is to have a product that satisfies this need.
Instead, sales focus on the need of the seller , which is nothing more than the product reaches the hands of the consumer. I mean, sell. 2. Philosophy The philosophy behind marketing is to have a product or service that the consumer needs and wants . Instead, sales pursue that the customer needs and wants what the brand offers . 3. Customer loyalty Marketing seeks to retain customers . That is, the customer buys from the brand again. Sales, on the other hand, focus on the fact that after one client there is another different one .